Tu Salud ¡Si Cuenta!
Tu Salud ¡Si Cuenta! is a community-based media campaign to improve physical activity and healthy food choices to prevent obesity and chronic disease associated with obesity. The campaign features local, culturally appropriate role models using behavioral journalism to model behavior change. The intervention includes media partners Televisa, Channel 7 (weekly segments on the morning TV show “Buenos Dias”); Daily radio segments on Mega 105.9 fm, 1490 XEMS, and 1450 Radio; Weekly Newspaper articles (Sunday Edition--Brownsville Herald); Promotoras distribute monthly newsletters door-to-door in the community, organize opportunities for physical activity (walking clubs, exercise and dance classes) and healthy food choices.
The campaign emphasizes policy and the environment as key to bringing about healthy change including green space, walking trails, parks, workplace, schools and neighborhood safety.
Visit our website at www.tusaludsicuenta.org
